We are in a world where people are mostly impressed by the image impact.
In another discussion and article I've written and said that the majority of our life choices are visual driven.
I'm updating in Filmmaking, Cinematography and Color Science studies, which basis and roots deepen in the optics fields.
The Eye. Our Eyes.
Did you know?
Our senses and perceptics are more than 25.
There are main and more important ones which are at the base of our survival factors each seconds, minutes, hours and day of our lives. There are secondaries which assist and enrich the informations received by the main channels.
Sight is the most important survival one.
Light is a wave. You know it contains all the spectral colors of the rainbow with their different wavelenghts but until it doesn't reach our eyes's photoreceptors, the famous cones and rods on the retina, colors are not elaborated.
These photoreceptors are dedicated to catch only the wavelenghts they are created to receive and transform them all into an electrical signal for the brain elaboration.
Cones are colors channel dedicated: RGB. From a photochemical reaction wavelenghts are converted from photons to an electrical signal for the brain elaboration.
Rods are dedicated for black and whites, highlights and shadows.
These are light sensitive on a wide range and during the night they are useful for the night vision replacing the cones receptors, which are less than the normal.
So our vision system, the sight elaboration system is a wavelenghts reader and commutator for the brain: the ultimate elaborator.
From Marketing and Advertising to the Filmmaking Industry we strive to elaborate the rightest message, with the best insights, arts and copy to persuade and lead a message, spread a content information to a deeper level of the memory which is both analytical and emotional.
Impressions, Emotions, Perceptions, Thoughts and Ideas can be stimulated by colors.
Colors can recall things, emotions, ideas, identities as brands or film styles.
How do we attract?
How do we make people stop and stare for that while of curiosity which leads to interests and attention?
How can we grab attention unit to transmit a message?
The Facebook Company CEO once declared in an article that they were trying to catch attention units from the public.
Catch attention units in a limited range of availabilities nowdays people are used to have in present time.
So the attention grabbin' game is a matter of a strategy: a mixture of visual, photo, copy, text, colors and the right positioning as a placement.
"Billboards are passed away. Stay focus on the Phone Adverts"
Someone can admit that wrongly.
Billboards and Posters work again as a part of the branding and being placed in high traffic hubs, where people pass, a lot of people walk along: they can be smartly used to advertise services first.
Imaging what Future Technology combination will leverage the advertising to the next level?
Proximity Beacon
Geofence Notification
Virtual Reality
Movement Sensors
Start with a combination of Movement Sensors and Virtual Reality.
Long Banners, Billboards at the airports, metro station, airport gateways,
Moving Images animated which follow the movement of the passengers based on a IR sensor. Augmented Engagement and Interaction in a sort of sci-fi "Ghost in the Shell" city landscape but in our days.
Imagine the classic Omega or Rolex luxury watches real banners moving as an animated video from a deconstruction to the model which pose it into your direction at the end of the banner.
Products in movement, models using products in front of you.
Interaction, Engagement, Attention with a little disruption of your line-of-thinkingness.
An iOS and Android App from the user registration to the first main usages shown in a 16:9 animation.
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